Swarovski has been working with lots of fashion brands over the years, but obviously most of the time womens collections made use of the stones from the brand. That seems to be changing now.
“The Austrian company’s components brand Crystallized-Swarovski Elements has linked up with a group of Japanese and international designers to put together a collection of men’s apparel incorporating Swarovski crystal and synthetic gemstones. Items include a leather jacket, a denim shirt, moccasin-style shoes and a slew of dazzling shirts and jackets for evening.
Swarovski linked up with influential fashion editor and stylist Tomoki Sukezane to stage the exhibition. Under his guidance, each designer or brand came up with its own take on the dinner jacket and dress shirt plus a few more pieces of their choosing. The participating designers include Masaya Kuroki and Gildas Loaec of Kitsune; Arashi Yanagawa of John Lawrence Sullivan; Hiroki Nakamura of Visvim; Joe-Casely Hayford, and Phillip Lim.”